![]() Stickiness - the DAU to monthly active users (MAU) ratio - is a measure of a company’s monthly user base activity. DAU percentage is also very similar to stickiness, a metric you may have heard of before. Your DAU percentage is the ratio of unique visitors to total visitors across a period of time. It is very easy to miss but they are two very unique metrics - to get your DAU percentage, you need your total DAU (the number of unique visitors) first. The DAU on your platform is not the same as the DAU percentage. Interactions will vary depending on the type of product. Examples of interactions could be a user clicking a tab on a website to search for more information, a user clicking to watch a video, a user commenting, etc. In this article, we’ll talk about what daily active users (DAU) mean, what a good ratio DAU is, how to calculate it, the factors that affect it, and more.ĭAU is the total number of unique users who visit or interact with an app or platform daily. DAU is a product metric that means “daily active users.” If you’re in the product space, you have probably heard the term DAU thrown around in conversations or meetings. ![]()
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